Customer lifetime value (LTV or CLTV) is one of the key metrics subscription businesses use to determine whether they’re flourishing — or failing.
In this ebook you’ll learn how to improve customer experience and become more profitable by optimizing the four key levers behind LTV:
Packed with real-life examples, formulas, dozens of strategies, and a helpful checklist, this ebook will help you successfully grow your LTV and ultimately improve the profitability of your subscription business.
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