Understand the 4 LTV levers for profitability

Customer lifetime value (LTV or CLTV) is one of the key metrics subscription businesses use to determine whether they’re flourishing — or failing.

In this ebook you’ll learn how to improve customer experience and become more profitable by optimizing the four key levers behind LTV:

• Lowering customer acquisition costs
• Increasing average revenue per customer
• Reducing the cost of goods sold
• Decreasing churn

Packed with real-life examples, formulas, dozens of strategies, and a helpful checklist, this ebook will help you successfully grow your LTV and ultimately improve the profitability of your subscription business.